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TownNews.com is here to help
By Charles Kolsky
When it comes to requests for help with our technology or services, our customers know to contact our customer service department. In any given month, we receive around 1,500 requests for help.
But TownNews.com is more than technology. We can help newspaper Web sites generate revenue with their online and print products. The knowledge and the expertise of our staff have been developed through years of work in the media business: newspapers, Internet, radio, TV and Yellow Pages in markets large and small.
Our staff is focused on providing solutions that will help you grow revenue in the current economic climate. Below are just some of the areas where we can provide help to your organization.
Pricing: Are your products, print and online, priced correctly? When was the last time you reviewed your rate card and studied how it is used? Are you giving away revenue with excessive discounts? Has your Web traffic shown drastic increases in traffic, but your pricing has stayed the same?
Research: We know that in tough times one of the first areas cut is in research, but without the research how can your sales staff sell your products in the market? Do they know how many people read your paper? What are the demographics of your print and online readers? Are your online readers also your print readers or are you reaching a different market?
SWAT/Sales training: Our special web advertising team (SWAT) team has sold more than $50 million in online advertising since its inception. Every week, this highly skilled group of ten sales consultants is on the road training local sales representatives at newspapers on how to sell Web advertising, everything from banner ads to search engine advertising.
They also visit advertisers and help the newspaper representative close the deal. Not only do they generate revenue, but they also help train sales staffs. We also can visit your market and conduct extensive sales training in preparation for one of our SWAT sessions.
Sales Staff Optimization: Is your sales staff organized to take advantage of the changing media landscape? Do you have the right number of salespeople? Have they been trained to sell your Web site and do they understand competitive media? Do you have the right compensation plan in place to attract and reward your best performers?
DotConnect Media: Our national advertising service sells premium campaigns onto newspaper Web sites throughout the country. In addition, we fill all unsold inventory on your site with remnant advertising. We write checks to you every month. Can we start writing you checks?
We can help in many ways. We have a wealth of expertise and knowledge and more importantly, we are here to help. To learn more about these services, give me a call at 800-293-9576 ext. 3014.
But TownNews.com is more than technology. We can help newspaper Web sites generate revenue with their online and print products. The knowledge and the expertise of our staff have been developed through years of work in the media business: newspapers, Internet, radio, TV and Yellow Pages in markets large and small.
Our staff is focused on providing solutions that will help you grow revenue in the current economic climate. Below are just some of the areas where we can provide help to your organization.
Pricing: Are your products, print and online, priced correctly? When was the last time you reviewed your rate card and studied how it is used? Are you giving away revenue with excessive discounts? Has your Web traffic shown drastic increases in traffic, but your pricing has stayed the same?
Research: We know that in tough times one of the first areas cut is in research, but without the research how can your sales staff sell your products in the market? Do they know how many people read your paper? What are the demographics of your print and online readers? Are your online readers also your print readers or are you reaching a different market?
SWAT/Sales training: Our special web advertising team (SWAT) team has sold more than $50 million in online advertising since its inception. Every week, this highly skilled group of ten sales consultants is on the road training local sales representatives at newspapers on how to sell Web advertising, everything from banner ads to search engine advertising.
They also visit advertisers and help the newspaper representative close the deal. Not only do they generate revenue, but they also help train sales staffs. We also can visit your market and conduct extensive sales training in preparation for one of our SWAT sessions.
Sales Staff Optimization: Is your sales staff organized to take advantage of the changing media landscape? Do you have the right number of salespeople? Have they been trained to sell your Web site and do they understand competitive media? Do you have the right compensation plan in place to attract and reward your best performers?
DotConnect Media: Our national advertising service sells premium campaigns onto newspaper Web sites throughout the country. In addition, we fill all unsold inventory on your site with remnant advertising. We write checks to you every month. Can we start writing you checks?
We can help in many ways. We have a wealth of expertise and knowledge and more importantly, we are here to help. To learn more about these services, give me a call at 800-293-9576 ext. 3014.
(Charles Kolsky is the vice president of business development at TownNews.com. He may be reached at ckolsky@townnews.com.)
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The following are comments from the readers. In no way do they represent the view of TownNews.com.
