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Research shows coupon use on the rise
Online coupons are on the rise, according to The Second Annual Benchmark Survey on Consumer Coupon Behavior, conducted by HarrisInteractive for RetailMeNot.
According to the survey, “Thirty percent of online adults will not make a purchase at an online store if they can’t find a coupon for that store. Twenty-two percent of online adults will go to a different store to make that purchase.”
The current economic conditions are one of the main reasons for the increase over the past year. The highest demographic using coupons are individuals who are employed and educated.
“Twenty-nine percent of college graduates use coupon websites to find good deals, compared with twenty-four percent of those with some college and twenty percent of those with an education level of high school or less,” according to the survey.
Guy King, co-founder of RetailMeNot.com, states, “Consumers are more aware of their spending than ever and are very active in trying to find the best deals. Coupon websites are still growing rapidly in popularity, with nearly two-thirds of consumers checking for coupons when they shop online.”
Another demographic that frequently shops online and uses coupons are large families and homes with children. “Thirty percent of online adults in households with children use coupon websites (up from twenty-four percent in 2008); only twenty-two percent of online adults in households with no children use coupon websites (up from twenty percent).”
Additional Statistics
Other findings from the study include:
• “Forty percent of online adults who use tools or websites to find good deals when shopping online in the Midwest use coupon websites, compared to thirty-five percent in the Northeast, thirty-four percent in the South and twenty-nine percent in the West.”
• “The largest age group to use coupon websites is 35-44, with forty-one percent of these online adults who use tools or websites to find good deals when shopping online, including forty-seven percent of these women and thirty-four percent of these men, using coupon websites.”
TownNews.com Coupon Solutions
TownNews.com offers a variety of products to help implement coupons on your Web site. If you are currently using Ad-Market, Circulars, Top Ads, Wheels, or Yellow Pages, you can easily post coupons on your site.
To learn more about posting coupons to your site, please contact customer support either by submitting a ticket at support.townnews.com or by calling 800-293-9576.
According to the survey, “Thirty percent of online adults will not make a purchase at an online store if they can’t find a coupon for that store. Twenty-two percent of online adults will go to a different store to make that purchase.”
The current economic conditions are one of the main reasons for the increase over the past year. The highest demographic using coupons are individuals who are employed and educated.
“Twenty-nine percent of college graduates use coupon websites to find good deals, compared with twenty-four percent of those with some college and twenty percent of those with an education level of high school or less,” according to the survey.
Guy King, co-founder of RetailMeNot.com, states, “Consumers are more aware of their spending than ever and are very active in trying to find the best deals. Coupon websites are still growing rapidly in popularity, with nearly two-thirds of consumers checking for coupons when they shop online.”
Another demographic that frequently shops online and uses coupons are large families and homes with children. “Thirty percent of online adults in households with children use coupon websites (up from twenty-four percent in 2008); only twenty-two percent of online adults in households with no children use coupon websites (up from twenty percent).”
Additional Statistics
Other findings from the study include:
• “Forty percent of online adults who use tools or websites to find good deals when shopping online in the Midwest use coupon websites, compared to thirty-five percent in the Northeast, thirty-four percent in the South and twenty-nine percent in the West.”
• “The largest age group to use coupon websites is 35-44, with forty-one percent of these online adults who use tools or websites to find good deals when shopping online, including forty-seven percent of these women and thirty-four percent of these men, using coupon websites.”
TownNews.com Coupon Solutions
TownNews.com offers a variety of products to help implement coupons on your Web site. If you are currently using Ad-Market, Circulars, Top Ads, Wheels, or Yellow Pages, you can easily post coupons on your site.
To learn more about posting coupons to your site, please contact customer support either by submitting a ticket at support.townnews.com or by calling 800-293-9576.
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